Identifying the Target User
You should be able to identify the target user at an early stage so you can use images and profile them to help with your thinking for your designs.
Mood Board
A
mood board (image board) Is a tool used by designers to help focus ideas. A
mood board should show the interests and requirements of your target market.
This is normally displayed in image form (but words and textures can be
included
Target User
This can sometimes be shown as a customer or client profile and will show the type of person the product is aimed at and will have descriptions of the type of lifestyle that they chose. By picking a target user it makes it a lot easier to design a product towards a particular market.